Vivida was born from a concept of lifestyle rather than a lifestyle created around a product. Unlike many other brands (Nike, Patagonia, etc.) that began with a shoe, piton or other solution to a consumer need, Vivida has evolved from a Community, which is our strength and unique attribute.

But Vivida isn’t separate from its community — it is its community. Built on the lived experiences of our founder and team, product decisions come naturally, shaped by our own journeys and the shared values of our community. We gather signals from our community — listening to feedback, observing needs, and tuning into insights. These collective voices help us refine our intuition and ensure that every product reflects both our personal experiences and what our community truly wants. That’s how Vivida stays authentic, creating with intention and purpose. We’ve pinpointed exciting niches that have been underserved, where we can infuse our creativity, flair, versatility and innovation.

By starting small, Vivida has focused on building the best. Now we’re excited to expand on these innovations to evolve additional product categories that are true and authentic to Vivida.

Vivida product design is inspired by the free-spirited experiences and pursuits that thrive within the Vivida lifestyle. Practices such as surf, kitesurfing and yoga are excellent expressions of the Vivida lifestyle for their association with nature, the elements, and an almost spiritual, flow aspect. But much as flow state is not sport-specific — but rather, specific to the feelings that one experiences when pursuing activities that summon the all-encompassing sensations of passion, flow and ‘in-the-moment’ awareness of the here & now — neither is Vivida, and our product range will continue to expand to facilitate flow in all the activities that are popular within our Community.

Vivida products are timeless, versatile and consciously built to last with recycled, organic and eco materials. Taking inspiration from the natural world around us, our chic colour palettes are earthy and our fabrics are tactile. These are elements that will never go out of style. We make beautifully functional forms of art that can serve multiple purposes in your daily life. These are pieces that you’ll want by your side day after day, year after year. We don’t just design for a season, we design for every adventure to come, to minimise unnecessary waste and provide the best value for money, making each item inherently cool and giving it longevity beyond any passing trends.

At Vivida, we don’t chase the cheapest — we create the timeless. Every piece is designed to bring best-in-category luxury, thoughtful craftsmanship, high-end attention to detail, and innovative features, all with care and integrity at an accessible price point.

Our philosophy? True value lies in how often you reach for something you love. We stand against the rush of fast fashion, embracing a slower pace. We say buy less, choose better. By choosing slower fashion, everyone wins — your wardrobe, your wallet, and the planet.

We use the best materials and partner with World-class manufacturing partners with ethical manufacturing processes, and we obsess over every detail. From windproof cuffs to reachable pockets, we make sure everything works for you.

Take our Original Poncho Towel — an icon since 2015, featuring a hidden valuables pouch and lined underarm sleeves for easy two-handed changing.

Or the easy-grab, luxuriously tactile zip puller of our All Weather Changing Robes — designed to be gripped by cold hands, whatever the weather.

And speaking of zips, we have to mention the Linda Reversible Wetsuit. It's innovative zip-facing not only protects your collarbone, it's what ensures the design is truly reversible, making the 'outside' and the 'inside' of the suit indistinguishable.

All these thoughtful touches, bridging creativity and technical, combine to ensure that when you wear Vivida, you feel Vivida. You feel the difference.

Each new design, each refined detail, is the cultivation of many months, sometimes years, of uncompromising dedication, relentless refinement, and constant progression — always with one goal in mind: to offer you the very best, a unique fusion of technical & functional with luxury, creativity & beauty.

Every Vivida design — whether outerwear, swimwear or sleep masks — bridges technical & functional with luxury, creativity & beauty. Despite limited resource and shoestring startup budgets, we've proven our ability to innovate — having from the ground up developed the world's first zipped reversible wetsuit and first puffer coat changing robe disrupting an industry with two new categories that never existed before.

In the same spirit of innovation and differentiation, we invite you to discover Vivida’s unique Map of Dreams signature artwork. The Map of Dreams is an ever evolving artwork that illustrates the core principles of the Vivida Lifestyle — and much like with our products, each thoughtful tweak and refined detail is the cultivation of uncompromising dedication, relentless refinement, and constant progression — always with one goal in mind: to offer you the very best.

Vivida includes inspiration with every single wear — you'll be delighted as you discover quotes and sayings subtly printed on the inside of each garment. Sometimes playful, sometime philosophical. Designed to make you think, dream...

Only as high as I reach can I grow,
Only as far as I seek can I go,
Only as deep as I look can I see,
Only as much as I dream can I be.

🌌✨🪐🦄🦋🌊⛺🥀🌙

💭✍️ Author: K. Ravn

In 2015, Vivida stood as a pioneer in the watersports world, where communities for women were few and far between.

Back then, women in watersports lacked the support and visibility they deserved, and Vivida stepped in with a vision — to create a movement, a space where women could thrive, empowered by swimwear designs that not only stayed put but stood out. Our stay-put swimwear became a symbol of strength and freedom in the water.

Fast forward to today, and the landscape continues to beautifully transform. What was once a rarity is now a thriving global wave of women diving into watersports with confidence. We are proud to have been at the forefront of this change, building the #vividawomen community before it was a trend.

As more women take to the waters, the future looks brighter than ever. At Vivida, we will continue to lead, innovate, and nurture a world where every woman can ride the wave of adventure, feeling unstoppable and alive. 🌊✨

Meet Georgina Monti: the Waterwoman who Helped Develop Vivida's Surf Swimwear.

The Vivida community holds a deep emotional connection towards Vivida, which manifests itself not only in word of mouth, super-fan advocation, loyalty and trust; but also in a proactive desire to get involved and be a part of Vivida.

Since the beginning, we've directly involved the Vivida Community in decisions on product — from styles, colours, designs & materials, to testing & functionality. Before launch, each product is thoroughly tested by Vivida ambassadors & World-class athletes.

This special approach to building community and customer relationships fosters emotional connection and a shared sense of ownership. Our customers are our best influencers, and they contribute not only to Vivida's product roadmap but all sorts of other aspects of Vivida — they love being a part of the journey.