Purpose-Driven

Inspire & empower a life well lived

It began with true purpose. A vision for a life well-lived.

With a name & purpose derived from 'Viva la Vida' and ‘Una vida bien Vivida’ (‘live life’, and ‘life well lived’ in Spanish), Vivida Lifestyle was initially founded by David Harris-Burland as a purely passion-driven project rooted in adventure, water, connection and wellbeing, serving as a reminder and daily inspiration to live life to the fullest - always striving to find connection to and appreciation for the natural wonders that surround us, and are inside us.

“Vivida Lifestyle brings you back to yourself - it’s a shell and foundation that connects you to people on a journey. It’s a forum of conscious people.”

— H.K. Topping (Investment Banker, Adventurer)

What is a life well-lived?

For us, to live a life well-lived is to live a life with purpose and connection; connection to adventure, freedom, balance, the planet, others and oneself. This is the Vivida Lifestyle. This is our north star and underpins everything we do.

But how do you live your Vivida Lifestyle?

Well, that’s something we’re all trying to figure out, and ultimately it’s unique to you, however, the Vivida community often unites on a few interconnected principles including the healing power of Water, the principle of Flow State, and embracing the empowering beauty of impermanence.

“One of the real beauties of watersports, is that it really keeps you in the moment. It allows you to really appreciate that life is really dynamic; it's not static. Moments come, and if you don't take advantage of those moments, that opportunity might not come again.”

— T. Wells

The Healing Power of Water

Water is what connect us. We're all made of water and it runs through us all. It forms in the clouds, falls to the earth, gathers in the sea, and returns again — flowing through its endless cycle, just as it flows through us. It touches every living being on Earth, constantly moving, constantly connecting. With its boundless nature, water offers infinite possibilities for movement, freedom, and creativity —whether in the way it carves landscapes or shapes our inner worlds.

At Vivida, we believe that being near water nourishes not only the body but also the soul, as it connects us with the natural world. Whether you're a thrill-seeking surfer, a mindful wild dipper, or anything in between, connection with water deepens your connection to your own mind and body, to the here and now and to the world around you. Water’s healing power lies in its ability to remind us of the endless flow of possibilities, both within and beyond. As Han Fisher writes about in her article: Why I freeze my butt off, and you should too - Year-Round Wild Swimming in Cornwall, water is a gateway to your Flow State, a beautiful way to align your mind, body, and spirit.

Flow State

Vivida is a state of mind. Vivida is Flow State. But what is Flow State?

Essentially it’s that feeling of being completely absorbed in what you’re doing - the sweet spot between challenge and skill, where time seems to stand still and effortless progress is made. You can read more about it in our article: Going with the Flow - What is Flow State and How to Achieve it?

When you’re in your flow, you’re living your Vivida Lifestyle. This could be when you’re swimming or surfing (either alone or in a group) but it expands beyond water or sport. Dancing, reading, writing poetry, singing, videography, meditating or cooking are all amazing ways we can achieve flow. The possibilities are endless.

When you’re in your flow, the connections you make with yourself, with others, and with the world around you naturally deepen as you’re in your highest state of awareness and acceptance. This benefits your mental well-being no end, but as with all things in life, it doesn’t last forever.

The Empowering Beauty of Impermanence

The Vivida Lifestyle is a celebration of impermanence, a call to embrace the fleeting beauty of each moment. Living with awareness of life’s constant ebb and flow brings clarity to our purpose: nothing is fixed, and every experience is a gift, teaching us that who we are is ever-evolving. The beauty of impermanence reminds us that joy, pain, triumph, and fear are all temporary guests. It’s a powerful force for self-growth, urging us to make the most of the now, and freeing us from the weight of the past or the uncertainties of the future.

In choosing to live fully, we commit to cherishing the adventure, embracing the unknown, and finding harmony in the dualities of life—dark and light, rain and rainbow. It’s the awareness that each cherished achievement, each loving relationship, and each inspiring moment isn’t a possession but a living experience that needs nurturing, gratitude, and a daily renewal of intention.

This impermanence invites us to follow our passions, to pursue dreams without hesitation, and to greet each day with an open heart. The Vivida Lifestyle isn’t about fearlessness but about recognising that fear itself is temporary. We move forward not in spite of it, but with it, feeling it and stepping into each experience wholeheartedly.

To live your Vivida Lifestyle is to honour each moment as it comes, to live boldly, and to appreciate life as it is—beautiful, transient, and filled with endless possibility. All we truly have is now, a fleeting, magnificent “now” that beckons us to love deeply, to connect genuinely, and to live brightly.

Acknowledging our mortality can profoundly enhance the way we live. Keeping death in focus can be an effective tool for living a life well-lived - it s strips away illusions and societal pressures, forces us to sharpen our priorities, and brings urgency to our choices.

In the spirit of living fully and appreciating the beauty of the present, we invite you to read The Dash by Linda Ellis —a powerful reminder to treasure the “dash” that represents our gift of life.

"Vivida is not a passing brand. It is a mindset. It is a vision. It is a place you can be yourself; release your inhibitions, and fearlessly go out to embrace the beauty of this world and the people in it.".

— H.K. Topping

“Having fun without being perfect, changing myself because I want to, living my life how I want it without losing track and my goals, dreaming and doing all I can for achiving my dreams even if it comes on detours and just loving what I do. That’s Vivida Lifestyle for me!”

— R. Gerhard

Living Vivida

How Do You Live Your Vivida Lifestyle?

The magic of the Vivida Lifestyle lies in its boundless depth and the beauty of individual interpretation. There are infinite ways to live your Vivida Lifestyle, to connect with the world and those around you, and each day the Vivida Community inspires fresh possibilities.

The Living Vivida series captures the spirit of the Vivida Community, weaving together personal journeys and explorations through words and imagery—a tapestry of inspiration for all to enjoy. Join us as we lead you through adventure, introspection and discovery, lovingly told by the voices of Vivida.

#LivingVivida

“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly without fear for newer and richer experience.”

— E. Roosevelt

A living illustration of our purpose & the Vivida Lifestyle

The Map of Dreams

The Map of Dreams was created for the adventurers, dreamers, thinkers, and doers, manifesting their dreams in locations throughout the world, connecting to nature, others and themselves, living in the moment and taking nothing for granted. Vivida’s signature map print is a custom art creation, depicting the unique and diverse places and people that embody the Vivida community. It also reflects the uplifting and wonderfully intangible components of the magical Vivida movement.

Infused into some of our products, it is a living artwork that is continually updated to reflect the ever-changing landscape of adventure & exploration. How you interpret this art is unique to your journey.

Where will your Map of Dreams take you?

Shop the Map of Dreams